{"id":2191,"date":"2022-05-20T07:05:07","date_gmt":"2022-05-20T07:05:07","guid":{"rendered":"https:\/\/www.essex.edu\/?page_id=2191"},"modified":"2023-03-10T22:01:38","modified_gmt":"2023-03-10T22:01:38","slug":"styleguide","status":"publish","type":"page","link":"https:\/\/www.essex.edu\/styleguide\/","title":{"rendered":"Communications &#038; Brand Guide"},"content":{"rendered":"\n<p><strong>Logo Style Guide&nbsp;<\/strong>Branding is a critical component of Essex County College\u2019s marketing strategy in strengthening its identity. With this overall Style&nbsp; Guideline, we will solidify our branding and make it consistent across the board.<\/p>\n\n\n\n<p>The guidelines will communicate the College\u2019s core benefits to current and prospective students, parents, faculty and staff, alumni, and the Essex County community. The Essex County College brand guidelines show exactly how the logo and other elements can be used in a variety of situations. All usage of the logo must comply with these guidelines.<\/p>\n\n\n\n<p>Before using the Essex County College logo or designing a printed piece, please refer to the guidelines for their use. Included in the guidelines are explanations of how to use the College\u2019s various design components, including the logo, colors, typography, typesetting, and other graphic elements. Although the guidelines may seem strict, they are in place to ensure overall consistency and have also been designed to be able to accommodate a wide variety of contexts.<\/p>\n\n\n\n<p>Remember, our brand is a reflection of everything we do and say, everything we print and produce about Essex County College\u2026 it is the heartbeat of the institution.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"\/wp-content\/uploads\/2022\/05\/Essex-County-College-Communications-Brand-Guide.pdf\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"337\" src=\"\/wp-content\/uploads\/2022\/05\/Brand-guidleine-link-1024x337.jpg\" alt=\"\" class=\"wp-image-2192\" srcset=\"https:\/\/www.essex.edu\/wp-content\/uploads\/2022\/05\/Brand-guidleine-link-1024x337.jpg 1024w, https:\/\/www.essex.edu\/wp-content\/uploads\/2022\/05\/Brand-guidleine-link-300x99.jpg 300w, https:\/\/www.essex.edu\/wp-content\/uploads\/2022\/05\/Brand-guidleine-link-768x253.jpg 768w, https:\/\/www.essex.edu\/wp-content\/uploads\/2022\/05\/Brand-guidleine-link.jpg 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><a href=\"\/wp-content\/uploads\/2022\/05\/Marketing_Plan_DEC3.pdf\">Marketing Plan 2021-2024<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logo Style Guide&nbsp;Branding is a critical component of Essex County College\u2019s marketing strategy in strengthening its identity. With this overall Style&nbsp; Guideline, we will solidify our branding and make it consistent across the board. The guidelines will communicate the College\u2019s core benefits to current and prospective students, parents, faculty and staff, alumni, and the Essex [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"admission-inner.php","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-2191","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.essex.edu\/wp-json\/wp\/v2\/pages\/2191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.essex.edu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.essex.edu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.essex.edu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.essex.edu\/wp-json\/wp\/v2\/comments?post=2191"}],"version-history":[{"count":0,"href":"https:\/\/www.essex.edu\/wp-json\/wp\/v2\/pages\/2191\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.essex.edu\/wp-json\/wp\/v2\/media?parent=2191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}